This part of the knowledgebase describes how to use the Digital Feedback application. The application is currently under development and is continually being improved and added to, and this documentation will be updated to keep pace with that development.
Digital Feedback is part of the next generation of survey creation software from Forsta. The application enables you to define multiple intercept scenarios in a single program, using a modern and intuitive interface.
The application provides you with the ability to demonstrate intercept targeting, for example surveys in overlays, without having to continually deploy script links to the website. The application provides a single script hook for one-time integration with the website, and all scenario management is performed via Forsta Plus. You have full control over the triggering criteria, and complete customization of the look-and-feel of the invitations and the surveys.
For example, imagine your client has a website to which they want to add overlay surveys to elicit users' feedback. Your sales team wants to demonstrate the possibilities to the client, and the client wants to be able to see how the interactions will look on their website. However at this stage of the project you don’t want to make any changes to the website that would effect the presentation as that would disturb the users' experience. Digital Feedback allows you to temporarily add a number different types of surveys to different pages in the website, whilst ensuring the changes are only visible to specified users, for example the web designers or testers.
Each “program” has a snippet of code which users can place onto their web sites. Once properly configured and deployed, the code displays a prompt followed by a survey if the invitation is accepted, or a survey directly, to the site’s viewers. This prompt is fully configurable – it could be an overlay dialog, a button or a sidebar item etc.
Figure 1 - Example of an invitation pop-up placed on a webpage
Note that the prompt or invitation is optional; the survey can appear without the respondent being asked first. But the survey must be part of the program and will always appear unless the respondent specifically declines the invitation. If the prompt is used and the invitation is accepted, or if the survey is to open directly, a "normal" survey is presented to the viewer as an overlay to the web page.
You can fully customize the look and feel of both the invitation and the "container" that the survey is presented in - you can re-write the entire HTML/CSS code. There are however a few minor syntax conventions that must be followed.
The module can be used to design programs on Chrome, Firefox, IE 11 and Edge browsers. The targeting experiences created can be used on PCs, tablets and mobile devices (IE 10 and below are not supported).
Note: Digital Feedback only functions with responsive rendered surveys - it will not function with the classic CSS3 rendering.
Note: The example invites and containers provided in the Digital Feedback module are WCAG 2.1 AA compliant.